Advertising Management
(English,Paperback)
By Jaishri Jethwaney (Author) By Oxford University Press (Publication)
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Book Details
Binding :Paperback
Publication Date : 2007
ISBN :9780195678437
Language :English
Rack No. :KOL/410/2/19
Pages :716
Publisher :Oxford University Press
Description
Advertising Management is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of advertising management that include brand building, advertising and sales promotion, media strategy, and planning, and agency relationships.