Description
Business Research Methods 11/E by author Donald R Cooper is a comprehensive guide to conducting research in the field of business. The book covers a wide range of topics, including research design, data collection and analysis, and communication of research findings.
The main themes of the book revolve around the importance of research in business decision-making and the various methods that can be used to conduct effective research. The book also emphasizes the need for ethical research practices and the importance of considering the practical implications of research findings.
One of the standout features of the book is its focus on real-world examples and case studies. This helps readers understand how research can be applied in a business context and provides practical insights into the challenges and opportunities of conducting research in this field.
Positive reviews of the book praise its clear and concise writing style, as well as its practical approach to research. One reviewer notes that the book "provides a comprehensive overview of research methods in business, with p...