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Business Sutra: A Very Indian Approach To Management

(English,Paperback)

By Devdutt Pattanaik (Author)   By  Aleph  (Publication)

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Book Details
Binding :Paperback
Publication Date : 2013
ISBN :9789384067540
Language :English
Rack No. :KOL/241/2/73
Pages :437
Publisher :ALEPH

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About the Book: Business Sutra

Business Sutra - A very Indian Approach to Management is a radical, nuanced approach to management, business and leadership in a progressively polarized world.

Awards - Winner of the DMA-NTPC Book Award 2013.

In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity, and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurtur...

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