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Brand Management

(English,Paperback)

By Y. L. R. Moorthi (Author)   By  Vikas Publishing House Private Limited  (Publication)

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Book Details
Binding :Paperback
Publication Date : 2005
ISBN :8125914277
Language :English
Rack No. :KOL/51/5/468
Pages :171
Publisher :Vikas publishing house Private Limited

Description

The Present Study Fulfils The Task Of Bridging The Gap Between Theoretical Aspects Of Brand Management And The Reality Of The Indian Market. This Compact Book Covers Five Essential Topics Including Brand Success, Brand Equity, Brand Extension, Brand Personality And Brand Repositioning.

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