Brand Management:Text & Cases

Brand Management:Text & Cases

Author : U C Mathur,


Language:EnglishFormat:Paperback

Weight:.28 Kg

Cash On Delivery Is Available


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Descriptions

Today, brand has been accepted globally as an undisputed and dynamic major asset by the corporate world. Therefore, building brands, their specific identities, and values have assumed strategic importance for companies to survive in the severe and chaotic