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Brand Positioning Strategies For Competitive Advantage

(English,Paperback)

By Subroto Sengupta (Author)   By  Tata Mcgraw Hill Education Private Limited  (Publication)

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Book Details
Binding :Paperback
Publication Date : 2005
ISBN :9780070581593
Language :English
Rack No. :KOL/172/5/295
Pages :242
Publisher :Tata McGraw Hill Education Private Limited

Description

b' This second edition of "Brand Positioning "helps marketing and advertising\nprofessionals differentiate their product and give it a distinct advantage in an\novercrowded global market. It explores the concepts and principles involved in\ndeveloping sound positioning strategy and discusses practical applications, as\nwell as how to: Secure competitive advantage Use celebrity endorsements to\nmarket products Establish brand positioning on the Internet And much more '

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