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Branding

(English,Paperback)

By Geoffrey Randall (Author)   By  Crest  (Publication)

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Book Details
Binding :Paperback
Publication Date : 2003
ISBN :9788124202951
Language :English
Rack No. :KOL/25/4/340
Pages :180
Publisher :CREST

Description

b' Branding remains central to the strategies of fmcg companies, and is becoming\neven more important to the rapidly growing service sector and business to\nbusiness markets. This practical book provides a concise yet authoritative guide\nto how strong brands are buildt and maintained. '

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