Business Research Methods

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Features: Comprehensive Internet Coverage: Comprehensive coverage of the Internet and its impact on Business Research is integrated throughout the text. Placed early in the text, the topic of Information technology and Knowledge Management sets the stage for discussion of the Internet and many new information technologies influencing Business Research. Straight Forward Approach: