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Consumer Behavior Concepts Application And Cases

(English,Paperback)

By M.S. Raju (Author)   By  Vikas Publishing House  (Publication)

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Book Details
Binding :Paperback
Publication Date : 2013
ISBN :9788125915324
Language :English
Rack No. :KOL/52/4/445
Pages :345
Publisher :Vikas Publishing House

Description

This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End

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