About the Book: Don't Go Away. We'll Be Right Back - The Oops and Downs of Advertising A book on advertising for all those who think programmes interrupt commercials. Get valuable insights into the world of Advertising! Such as: * A Copywriter's most dreaded word is 'typo'. Like this one that crept into a hotel's hoarding design: 'Our restaurant has a bra attached'. * Service people usually get married in the morning. That way, if the marriage doesn't work out, they still have the rest of the day to catch up with their work.