Guide To Business Planning

b' To get any new business idea off the ground you must have a plan--and if you\nneed to raise funds to finance the business or get the approval of senior\nmanagement, it must be a convincing plan. This guide covers every aspect of\npreparing a business plan including how to analyze the market, how to model the\nbusiness and financial statements, and analysis of risk and the assessment of\nboth the upside and potential downside, and the all-important executive\nsummary--often the only part of a business plan that is read. Finally, "Guide to\nBusiness Planningshows how to use a business plan to help put your ideas '