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Harvard Business Review On Marketing

(English,Paperback)

By Harvard Business School Press (Author)   By  Harvard  (Publication)

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Book Details
Binding :Paperback
Publication Date : 2001
ISBN :9781578518043
Language :English
Rack No. :KOL/167/6/44
Pages :182
Publisher :Harvard

Description

The Harvard Business Review Paperback Seriesis designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established theHarvard Business Reviewas required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

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