Industrial Marketing Analysis Planning And Control

Book Summary of Industrial Marketing: Analysis, Planning, And Control, 2nd Ed. , Reeder, Et Al.

This student-oriented and easy-to-read popular textbook on Industrial Marketing blends theory and practice. All concepts are introduced and carried through and reinforced in later chapte

Table of Contents
Preface. About the Authors. PART I: DIMENSIONS OF INDUSTRIAL MARKETING_The Nature of Industrial Marketing. Understanding Industrial Markets. The Industrial Marketing Environment. PART II: ORGANIZATIONAL BUYING AND BUYER BEHAVIOR_The Nature of Industrial Buying. The Interpersonal Dynamics of Industrial Buying Behavior. PART III: STRATEGY FORMULATION IN THE INDUSTRIAL MARKET_The Strategic Planning Process in Industrial Marketing. Assessing Market Opp...