International Business Strategy Management And The New Realities

b" Description\nInternational Business by CKR (Cavusgil, Knight and Riesenberger) is written\nwith a managerial focus, encouraging students to explore IB as a career choice\nand to understand the discipline's pervasive role in business today. To further\nemphasize this, the authors include specific features, which demonstrate the\napplied nature of international business practice.\nFor Sale in Indian subcontinent only\n\n\n * Features a comprehensive understanding of the unique economies of India,\n China, Brazil Mexico and Turkey.\n * Addresses market liberalization, privatization and modernization, the\n increasingly youthful populations and the growing middle-class in these\n countries. There is also thorough coverage of the "