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International Marketing In English 8e

(English,Paperback)
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Book Details
Binding :Paperback
Publication Date : 2007
ISBN :9788131501610
Language :English
Rack No. :KOL/156/2/33
Pages :684
Publisher :Cengage Learning India Private Limited

Description

INTERNATIONAL MARKETING, 8e, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.

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