Internet Marketing

About the Book: Internet Marketing Internet Marketing is designed for students of business and management courses specializing in marketing. It describes the importance of digital resources such as social media and web analytics for the purpose of undertaking digital marketing. With its application-oriented approach, the book would also be useful for marketing professionals. About the Author: Moutusy Maity Moutusy Maity is Associate Professor, Marketing Management, IIM Lucknow. Her more than 13 years of experience includes academic stints as Assistant Professor at IIM Bangalore, and at the University of Wisconsin, Whitewater, WI, USA as well as an industry experience at The AC Nielsen Company.