Description
Marketing Management: A South Asian Perspective 13E by Philip Kotler is a comprehensive guide to marketing in the South Asian region. The book covers all aspects of marketing, from market research and segmentation to branding and advertising. It also includes chapters on digital marketing and social media, which are becoming increasingly important in today's world.
The main theme of the book is the importance of understanding the unique cultural, economic, and social factors that shape consumer behavior in South Asia. The authors provide numerous examples and case studies to illustrate these concepts and help readers apply them to real-world situations.
One standout feature of the book is its focus on sustainability and social responsibility. The authors emphasize the importance of ethical marketing practices and discuss ways in which companies can contribute to the well-being of society while also achieving their business objectives.
The book has received positive reviews from industry experts and academics alike. According to one review, "Marketing Management: A South Asian Pers...