use book

Marketing Management 14e

(English,Paperback)

By Philip Kotler (Author)   By  Pearson Education Limited  (Publication)

use book
Pay Only Shipping & Handling   393950  Free  
Book Condition
MRP
950 Free
Pay Only Shipping & Handling
393
Total Amount
393

 Safe And Secure Payment. 100% Authentic And Quality Assured Books.

Estimated Delivery
Check Estimated Delivery date

Return Refund Replacement Policy  

Book Details
Binding :Paperback
Publication Date : 2015
ISBN :9788131767160
Language :English
Rack No. :KOL/229/8/30
Pages :596
Publisher :Pearson

Description

Marketing Management by Philip Kotler is a comprehensive guide to the principles and practices of modern marketing. This book is a must-read for anyone looking to master the art of marketing in today's fast-paced business world. Kotler covers all aspects of marketing, from market research and segmentation to product development, pricing, promotion, and distribution. He also explores the latest trends in digital marketing, social media, and customer relationship management. One of the standout features of this book is its practical approach. Kotler provides real-world examples and case studies to illustrate key concepts and strategies. He also includes helpful tools and templates that readers can use to apply these principles to their own businesses. Marketing Management has received numerous positive reviews from industry experts and academics. Marketing guru Seth Godin calls it "the most important book on marketing ever written." The Wall Street Journal praises Kotler's "encyclopedic knowledge of marketing theory and practice." Whether you're a marketing professional or a busine...

Read More ..

Ratings and Reviews