Marketing Management Indian Cases

"Marketing Management Indian Cases" by Prachi Gupta is a comprehensive book that offers a unique perspective on marketing strategies and challenges in the Indian market. The book features a collection of real-life case studies that provide insights into the dynamic and ever-evolving world of marketing in India. The book covers a wide range of topics, including brand management, consumer behavior, digital marketing, and market research, making it a valuable resource for students, professionals, and anyone interested in understanding the complexities of marketing in India. The case studies featured in the book showcase the practical application of marketing theories and concepts in the Indian context, making it a practical and relevant read for readers. Key features of the book include in-depth analysis of each case study, practical recommendations for marketers, and insights from industry experts. The book also includes discussions on emerging trends in the Indian market, such as the rise of e-commerce and social media marketing, making it a timely and informative read for anyone lo...