Marketing Management by Winer

Marketing Management by Winer

Author : Winer,


Weight:0.91 Kg

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This Volume Reflects The Dynamic Environment Inhabited By Today'S Marketers, Helping Readers Understand The Marketplace And The Impact Of Technology On Making Strategic Marketing Decisions. Its Modern, Integrated Presentation And Strategy-Based Approach Covers Critical, Fundamental Topics Required To Succeed In Professional Work. Subjects Include Marketing Philosophy And Strategy Such As Market Research, Customer Behavior And Market Structure, And Marketing Decision-Making And Analysis, Includin...