b' About the Book: Marketing Research: A Global OutlookThis practical, detailed,\nand well-documented textbook will guide students, academicians, and market\nresearchers through all phases of developing and conducting marketing research\nat local and global levels.\n\n Marketing Research: A Global Outlook is a comprehensive text that tracks the\ndynamic world of global marketing and undertakes a systematic approach in\ndiscussing the steps involved in the process of conducting marketing research.\n\n This text has been developed by the author from over two decades of experience\nin conducting marketing research and observing the behavior of customers in more\nthan 30 countries. It discusses recent developments in the scope and extent '