Marketing Research An Applied Orientatio

"Marketing Research: An Applied Orientation" by Naresh K. Malhotra is a comprehensive and practical guide to understanding and conducting marketing research. The book covers all aspects of the marketing research process, from designing a research plan to collecting and analyzing data to presenting findings. The main themes of the book revolve around the importance of market research in making informed business decisions, understanding consumer behavior, and developing effective marketing strategies. Malhotra emphasizes the practical application of research methods and techniques in real-world marketing scenarios. Key features of the book include case studies, examples, and practical tips that help readers understand how to apply marketing research concepts in different industries and situations. The book also includes discussions on ethical considerations in research, data visualization techniques, and emerging trends in the field of marketing research. Positive reviews of the book praise its clear and concise writing style, practical approach to research methods, and relevance to...