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Marketing Research An Applied Orientation

(English,Paperback)

By Naresh K. Malhotra,Satyabhushan Dash (Author)   By  Pearson Education Limited  (Publication)

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Book Details
Binding :Paperback
Publication Date : 2009
ISBN :9788131723173
Language :English
Rack No. :KOL/188/6/6
Pages :960
Publisher :Pearson Education Limited

Description

The global leader because it presents a comprehensive look at the principles and practices of marketing research from a managers perspective.

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