Marketing Research Concepts Practices And Cases
(English,Paperback)
By Sunanda Easwaran,Sharmila Singh (Author) By Oxford University Press (Publication)
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Book Details
Binding :Paperback
Publication Date : 2012
ISBN :9780195676969
Language :English
Rack No. :KOL/130/2/294
Pages :605
Publisher :Oxford University Press
Description
Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.