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Modern Marketing Principles And Practices

(English,Paperback)

By Rsn Pillai, (Author)   By  S Chand And Company Limited  (Publication)

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Book Details
Binding :Paperback
Publication Date : 2016
ISBN :9788121916974
Language :English
Rack No. :KOL/217/8/128
Pages :594
Publisher :S Chand And Company Limited

Description

About the Book: Modern Marketing

The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.

Contents:

Market and Marketing

Modern Marketing Concept

Marketing System, Marketing Mix, Marketing Function

Buying, Assembling and Selling

Transportation

Storage and Warehouses

Standardistation and Grading

Marketing Finance

Marketing Risk

Marketing Information and Research

Marketing Management

Marketing Strategy and Planning

Marketing Environment

Market Segmentation

Market Targeting and Positioning

Product Planning

Managing The Product Development

Pricing Strategy

Product Related Strategy

Consumer Behaviour

The Indian Consumers

Consumerism

Law Relating to Sale of Goods

The Promotional Programme

Sales Promotion

Advertising

Personal Selling

Sales Organisation...

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