About the Book: Modern Marketing
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Contents:
Market and Marketing
Modern Marketing Concept
Marketing System, Marketing Mix, Marketing Function
Buying, Assembling and Selling
Transportation
Storage and Warehouses
Standardistation and Grading
Marketing Finance
Marketing Risk
Marketing Information and Research
Marketing Management
Marketing Strategy and Planning
Marketing Environment
Market Segmentation
Market Targeting and Positioning
Product Planning
Managing The Product Development
Pricing Strategy
Product Related Strategy
Consumer Behaviour
The Indian Consumers
Consumerism
Law Relating to Sale of Goods
The Promotional Programme
Sales Promotion
Advertising
Personal Selling
Sales Organisation...
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