Principles Of Marketing 11e,Kotler

The eleventh edition of this highly acclaimed text on the Principles Of Marketing continues to provide an authoritative, indepth analysis of the subject. It enables students of management to apply the basic concepts and practices of marketing as they are used in a wide variety of settings. The authors ably demonstrate the need for today's managers to create and manage profitable customer relationships to provide superior customer value and satisfaction. This new edition is thus woven around the theme of customer and partnership-building (within and outside the Company) framework. The book also shows that profitable customer relationships are built on