BOOK SUMMARY OF RETAILING MANAGEMENT The book is a blend of concepts, theories, examples, and case studies, in the Indian context. The key areas of retailing management including retail formats, location analysis, merchandise management, financial planning, supply chain management, retail brand building, have been covered. The six comprehensive case studies -- drawn from the Indian retail landscape -- would help the reader understand the concepts and relate them to the Indian context well. The text has been further enriched with a feature called "retail snapshots", which are examples of particular retail situations or activities. Also, the author's experiential insights, particularly in the areas of merchandise planning, franchising