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Retailing Management

(English,Paperback)

By Swapna Pradhan (Author)   By  Tata Mcgraw Hill Education  (Publication)

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Book Details
Binding :Paperback
Publication Date : 2004
ISBN :9780070585409
Language :English
Rack No. :KOL/46/5/392
Pages :297
Publisher :Tata McGraw Hill Education

Description

BOOK SUMMARY OF RETAILING MANAGEMENT The book is a blend of concepts, theories, examples, and case studies, in the Indian context. The key areas of retailing management including retail formats, location analysis, merchandise management, financial planning, supply chain management, retail brand building, have been covered. The six comprehensive case studies -- drawn from the Indian retail landscape -- would help the reader understand the concepts and relate them to the Indian context well. The text has been further enriched with a feature called "retail snapshots", which are examples of particular retail situations or activities. Also, the author's experiential insights, particularly in the areas of merchandise planning, franchising

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