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Riding The Waves Of Culture: Understanding Cultural Diversity In Global Business By Alfons Trompenaars,Charles Hampden-Turner 2/E

(English,Hardback)
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Book Details
Binding :Hardback
Publication Date : 1998
ISBN :9780786311255
Language :English
Rack No. :KOL/53/7/374
Pages :274
Publisher :Tata McGraw Hill Education Private Limited

Description

International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention.

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