Services Marketing People Technology Strategy

Services Marketing People Technology Strategy by Christopher Lovelock is a comprehensive guide to the world of service marketing. The book explores the key principles and strategies that are essential for success in the service industry, including the importance of customer service, technology, and effective communication. Lovelock's book is unique in its approach, providing readers with a detailed overview of the service marketing landscape, as well as practical tips and strategies for implementing effective marketing campaigns. The book covers a wide range of topics, including customer behavior, service design, pricing strategies, and the role of technology in service marketing. One of the standout features of Services Marketing People Technology Strategy is its focus on real-world examples and case studies. Lovelock draws on his extensive experience in the service industry to provide readers with practical examples of successful marketing campaigns, as well as insights into the challenges that service marketers face. The book has received widespread praise from industry experts...