Strategic Brand Management

Strategic Brand Management 3E by MG Parameswaran is an essential guide for anyone looking to build and manage a successful brand. This book is packed with practical advice and real-world examples that will help readers develop a deep understanding of the branding process and its importance in today's competitive marketplace. The book covers a range of topics, including brand equity, brand positioning, brand architecture, brand communication, and brand extensions. It also explores the role of digital media and social networks in brand management, providing readers with the tools they need to create a strong online presence. One of the standout features of this book is its focus on the Indian market. The author draws on his extensive experience working with Indian brands to provide insights and examples that are relevant to readers in this region. However, the book's principles and strategies are applicable to brands operating in any part of the world. Strategic Brand Management 3E has received widespread praise from readers and industry experts alike. According to Business Today, "...