Sales And Distribution Management
(English,Paperback)
By Tapan Panda,Sunil Sahadev (Author) By Oxford University Press (Publication)
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Book Details
Binding :Paperback
Publication Date : 2010
ISBN :9780195673906
Language :English
Rack No. :KOL/36/3/316
Pages :698
Publisher :Oxford University Press
Description
Sales and Distribution Management is a composite and comprehensive textbook specially designed to meet the requirements of MBA students specialising in marketing. Users shall find this book highly useful for its coverage of sales and sales force management, the sales organisation and territory management, designing a distribution system and distribution management - explained through caselets, diagrams, flowcharts and numerous examples from the Indian context.