Sell : The Art The Science The Witchcraft

About the Book: Sell: The Art, the Science, the Witchcraft 'Everyone is a salesperson by some measure and selling is not a pushy, winner-take-all, macho act. It is an empathy-led, process-driven, knowledge-intensive discipline. In his new book, Sell the first book on the subject by an Indian practitioner of business bestselling author and inspiration to generations of entrepreneurs, Subroto Bagchi presents the concepts of selling and salesmanship from his unique perspective. Elaborating on the essential skills required to be a successful seller whether of a product, a service, an idea, an organization, or even of personal skills Bagchi crystallizes his on-the-ground knowledge about salesmanship through stories