use book

Social Media Marketing: The Next Generation Of Business Engagement

(English,Paperback)

By Dave Evans,Jake Mckee (Author)   By  Wiley India Pvt Ltd  (Publication)

use book
Pay Only Shipping & Handling   269650  Free  
Book Condition
MRP
650 Free
Pay Only Shipping & Handling
269
Total Amount
269

 Safe And Secure Payment. 100% Authentic And Quality Assured Books.

Estimated Delivery
Check Estimated Delivery date

Return Refund Replacement Policy  

Book Details
Binding :Paperback
Publication Date :
ISBN :9788126531493
Language :English
Rack No. :KOL/82/5/34
Pages :408
Publisher :Wiley India Pvt Ltd

Description

The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60 percent of the Internet population uses social networks and social media sites such as Facebook, My Space and Twitter. Collaboration and innovation, driven by social technology, are "what's next". Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization.

Table of Contents:

Part I - Social Business Fundamentals
  • Chapter 1: Social Media and Customer Engagement
  • Chapter 2: The Ne...

Read More ..

Ratings and Reviews