Description
About the Book: Managing Marketing: An Applied Approach and the Marketing
Toolkit
Set of two books Managing Marketing: An Applied Approach and The Marketing
Toolkit it seeks to induce innovation in marketing education with a keen focus
on what the prospective managers need to know and do, besides describing all
there is to know about marketing. This book about understanding how to develop
market strategy, implement market offers and manage the marketing process.
Marketing is an applied field; the authors believe they should provide guidance
for good marketing practice. Readers committed to a career in marketing, this
book lays a solid foundation.
No matter how well-written a textbook,