use book

The Persuasive Manager Communication Strategies For 21st Century Managers

(English,Paperback)

By Mm Monippally (Author)   By  Penguin Random House India  (Publication)

use book
Pay Only Shipping & Handling   103399  Free  
Book Condition
MRP
399 Free
Pay Only Shipping & Handling
103
Total Amount
103

 Safe And Secure Payment. 100% Authentic And Quality Assured Books.

Estimated Delivery
Check Estimated Delivery date

Return Refund Replacement Policy  

Book Details
Binding :Paperback
Publication Date : 2010
ISBN :9788184001495
Language :English
Rack No. :KOL/228/7/47
Pages :245
Publisher :Penguin Random House India

Description

About the Book: Persuasive Manager- Communication Strategies For 21st Century Managers Iim Ahmedabad

The persuasive manager argues compellingly that strategic communication lies at the core of business leadership, and helps organizations run smoothly and effectively. What is persuasion,and how should managers balance their ability to persuade and exercise authority without becoming authoritarian? If credibility and mutual goodwill are to be established, then the need to inspire loyalty and build interpersonal relationships becomes an essential managerial strategy. The book exploresthe role of persuasion at different levels of the corporate hierarchy - how does a manager convince her subordinates to initiate change? How can peers, or customers and suppliers, be won over and their opinions influenced? Persuading bosses is a particularly tricky business, so how does one use the perfect mix of tact, reasoning, discussion, and ingratiation? With its wealth of real - world illustrations, scenarios, and tips, the persuasive manager is the perfect communications r...

Read More ..

Ratings and Reviews