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The Long Tail (English)

(English,Paperback)

By Chris Anderson (Author)   By  Rh Business Books  (Publication)

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Book Details
Binding :Paperback
Publication Date : 2006
ISBN :9781844138517
Language :English
Rack No. :KOL/179/7/63
Pages :244
Publisher :RH Business Books

Description

b' The new economics of culture and commerce What happens when there is almost\nunlimited choice? When everything becomes available to everyone? And when the\ncombined value of the millions of items that only sell in small quantities\nequals or even exceeds the value of a handful of best-sellers? In this\nground-breaking book, Chris Anderson shows that the future of business does not\nlie in hits the high-volume end of a traditional demand curve but in what\nused to be regarded as misses the endlessly long tail of that same curve. As\nour world is transformed by the Internet and the near infinite choice '

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