b" Organized into more than 200 thought - and action - provoking elements - from\nthe importance of clean trucks and bathrooms to conversations with entrepreneurs\ncreating markets where none existed before `The Pursuit of Wow! is a\npractical guide to impractical times, containing the tactics and strategies\nyou'll need to get on the bullet train. This brash, digestible book might drive\nyou up the wall, it might drive you to distraction, but it might also drive you\n(and your business) to new heights in the twenty-first-century global\nmarketplace. "