The Small Big

The Small Big

Author : Steve Martin, Noah Goldstein, Robert B. Cialdini,


Language:EnglishFormat:Paperback

Weight:.266 Kg

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Descriptions

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.Offering deceptively simple suggestions and explai...

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