b' About the Book: Stop: What Management Is: How It Works and Why Its Everyones\nBusiness\n\nWhether youre new to the field or a seasoned executive, this book will give you\na firm grasp on what it takes to make an organization perform. It presents the\nbasic principles of management simply, but not simplistically. Why did an eBay\nsucceed where a Webvan did not? Why do you need both a business model and a\nstrategy? Why is it impossible to manage without the right performance measures,\nand do yours pass the test? What Management Is is both a beginners guide and a\nbible for one of the greatest '