An expert in marketing subjects, branding and the science of influencing people to buy, the author Martin Lindstrom brings the book Brandwashed, which shows various techniques acquired by companies to manipulate the minds of the buyers and make them buy their products and services. The author includes some very interesting examples of how people pick brands first and product second and what science and art is used by the marketing team to influence the buyer.

Martin takes examples of cereal brands, iPhone, Facebook, loyalty cards, antibacterial gel and many other products to explain how their respective companies succeeded to mark a significant impression on the minds of the prospective buyers. This ends in them buying the product and in some cases staying associated with the brand in the long run. The author uses his own experience of working at the branding front and sheds light on a lot of techniques used by companies to persuade and impress the buyers to pick the product. The tricks included in the book are not just interesting, but would be encountered by readers in the real world.

The book highlights the surprising acts done by the marketers to target different groups of buyers and mould the brains of people to make them pick their brand over others. The comprehensive study of these techniques used by the advertisers makes this book an in - depth analysis of the science of branding. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy was published by Kogan Page in 2012. This book is available as a paperback.

Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy By Martin Lindstrom

By Martin Lindstrom (Author) By Kogan Page India Private Limited (Publication)

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