Business Market Management 2/E
(English,Paperback)
By Anderson (Author) By Pearson Education Limited (Publication)
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Book Details
Binding :Paperback
Publication Date : 2008
ISBN :9788131708064
Language :English
Rack No. :KOL/241/1/23
Pages :480
Publisher :Pearson Education Limited
Description
For undergraduate and MBA courses in business-to-business marketing or industrial marketing. Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analyt