Frontiers Of Electronic Commerce

b' In conjunction with explaining the emerging technology and network\ninfrastructure, the authors emphasize the business applications and mercantile\nstrategies, challenges and opportunities of conducting business on the\ninformation superhighway. This book is aimed at the business person who wants to\nunderstand the revolution taking place in electronic commerce. \n\n\n\n\n\nTable of Contents \n\n\n1. Welcome to Electronic Commerce. \nElectronic Commerce Framework. \nElectronic Commerce and Media Convergence. \nThe Anatomy of E-Commerce Applications. \nElectronic Commerce Consumer Applications. \nElectronic Commerce Organization Applications. \nSummary. \n2. The Network Infrastructure for Electronic Commerce. \nMarket Forces Influencing the I-Way. \nComponents of the I-Way. \nNetwork Access Equipment. \nThe Last Mile: Local Roads and '