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International Business Competing In The Global Marketplace English 5th Edition (English,Paperback)
By Charles Hill (Author)   By  Mcgraw Hill  (Publication)
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Book Details
Binding :
Paperback
Publication Date :
2006
ISBN :
9780070600881
Language :
English
Rack No. :
KOL/161/6/109
Pages :
624
Publisher :
McGraw Hill
Description

Key Features: This edition of a well-known market-defining text, especially designed for MBA students of the Indian subcontinent, continues to focus on the significance of economic theories, government policies, business strategies, organizational structures, managerial practices etc in cross-border trade and businesses. Works of Amartya Sen, Sumantra Ghoshal, Gary Hamel and C K Prahalad, among others Case studies on Starbucks, Nike, Shell, IMF, BPO in India, Indian Food Processing Industry, ...

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