Internet Marketing : Strategy, Implementation And Practice (English) E/3

Description Internet Marketing is a comprehensive guide to how organisations can use theInternet to support their marketing activities and covers allaspects of the subject, from environmental analysis to strategydevelopment and implementation. Now in its third edition, InternetMarketing is an invaluable resource for all students studyinge-marketing, e-commerce or Internet marketing at second, third orpostgraduate level, as well as specialist courses involvingInternet marketing. It should also prove particularly useful forpractitioners wishing to update their e-marketing skills. For Sale in Indiansubcontinent only * Comprehensive coverage of all the major aspects of marketing on the internet., including internet marketing communcations, relationship marketing on the internet, and online