Marketing Research : An Applied Orientation (English) 6th Edition

Marketing Research : An Applied Orientation (English) 6th Edition

Author : Naresh K Malhotra,

Publication :Pearson(2014)

ISBN:9788131731819 Edition :6

Pages: 948


Language:EnglishFormat:Paperback

Weight:1.5 Kg

Cash On Delivery Is Available


Share

Descriptions

About the Book: Marketing Research: An Applied Orientation Marketing research is an integral part of marketing. It helpscompanies stay competitive and avoid the high costs of poordecisions based on unsound information. This book helps readers tomaster the skills of marketing research, from assessing informationneeds to providing management with relevant, accurate, reliable,valid and current information, and aiding marketing decision-makingin the most effective way. The research process described...