Description
Principles Of Marketing: A South Asian Perspective by Philip Kotler is a must-read for anyone interested in the world of marketing. This book is a comprehensive guide that covers all aspects of marketing, including market research, branding, product development, pricing, advertising, and sales promotion. What makes this book unique is its focus on the South Asian market, which is one of the fastest-growing markets in the world.
The book is filled with real-world examples and case studies that illustrate the concepts discussed in each chapter. It also includes practical tips and strategies that marketers can use to succeed in the South Asian market. The book is written in a clear and concise style, making it easy for readers to follow along and understand the concepts presented.
One of the standout features of this book is its beautiful illustrations and unique structure. The book is divided into sections, with each section covering a specific aspect of marketing. The illustrations help to break up the text and make the book more engaging and visually appealing.
The book has recei...