Retailing Management 5th Edition

Retailing Management is known for its strategic look at retailing for its very current coverage. The entire textbook is organized around a model of strategic decision-making. Each chapter relates back to this overarching strategic framework. The authors are careful to present a balanced approach by including descriptive, how-to, and conceptual information in a highly readable format. The fourth edition stays on top of the latest topics and developments including; changing demographics of retail marketing, the growth of new retail formats, the use of communication and information technology to enable quick response to market dynamics, the importance of customer